Commercial strategy to scale healthcare innovation
Helping early-stage companies get results for investors, partners, and patients
About Fat Robin
Fat Robin provides young, health-focused startups with the commercial expertise to scale successfully. Our team builds the commercial vehicles that deliver innovative health tech solutions to the market and that produce impactful financial results. With multiple engagement models and vetted partner offerings, Fat Robin has the proven and cross-functional experience to create customized roadmaps that help young companies impact the global health ecosystem.
Service offerings
Fat Robin offers global expertise across the continuum of care and throughout the healthcare ecosystem
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Defining market position
Creating a growth strategy
Developing a repeatable sales process
Hiring and training business development staff
Identifying and executing partnerships
Investor relations
Build reach for your health tech innovation with actionable commercial strategies.
Commercial advising
Accelerate existing momentum with expert as-needed advice in real-time. Leverage expertise in contract negotiations, pricing strategy, deal assessments, funnel bottlenecks, partner/competitor landscapes, commercial hiring, and product strategy.
Building partnerships
Build a robust framework to evaluate and execute partnerships that advance business milestones. Do more than capture logos or respond to market interest. Instead, drive high-value, mutually beneficial relationships that scale with you.
Results-driven processes
Develop and codify repeatable sales processes to understand your current state and to drive a funnel that delivers results to your constituents—your team, your investors, your partners, and, most importantly, your customers.
Solution validation
Create journey maps and stakeholder analyses based on a real-world understanding of the healthcare market – create more precision around the inflection points of value, the competitive landscape, and the best business models to drive results.
Partner offerings
Vetted partnerships to complement your existing team with right-size business model, sales training and marketing solutions.
Branding, Marketing
and PR
Operationalize your commercial function with a combined, focused, and results-oriented scalable marketing and sales strategy.
Business Modeling and Financial Strategy
Amplify business value across multiple ecosystems. Define and optimize partner and customer relationships to deliver results.
Customized Sales and Negotiation Training
Onboard business developers with specific, well-designed tactical, leadership, negotiation, deal-based and candidate-based training.
The client perspective
“Seema is a multi-dimensional coach and mentor. She is an active listener, a collaborative problem solver, and generous to share her deep network. Seema is empathetic and encouraging but mainly challenging and inspiring. Seema’s knowledge of the space is very current and relevant. Our plan is much tighter thanks to Seema’s involvement.”
Peggy Sammon, CEO of GeneCapture
